Effective digital marketing relies upon a firm foundation; while there’s something of art and even luck to any marketing, the combination of savvy gatekeepers, informed consumers and advanced marketing tools have come together to form a certain set of universal guidelines any savvy business should be following. To make sure your marketing does what it needs to do, make sure you’ve put proper emphasis on each of these core areas:

1. Self-awareness

This isn’t about navel-gazing, it’s about understanding what you offer your customers and what you need to aim for as an organization. A thorough, data-driven, objective understanding of where you stand is crucial to success with your marketing. You need to know what customers like about you and what they don’t like. You need to know whether your business needs stability, comfortable growth, or something new.

2. Data

Modern digital marketing is data-driven to a degree that’s never been possible before. Leveraging modern marketing toolsets allows a company to understand prospects, leads, and customers intimately. That means superior market segmentation, efficient tweaking of your campaigns, and insight into new opportunities.

3. Goals

Concrete, quantifiable goals are the only goals worth discussing. This ties back to data and self-awareness; when you understand what metrics are key to your performance, you can set firm goals that will meaningfully impact your bottom line, your reputation, or whatever other growth areas you’re pursuing.

4. Communication

Sales and marketing can’t be strangers in modern digital marketing. A marketing team should be feeding segments through wholly different funnels, gathering information all the while and the sales team should be ready to deliver the strongest possible appeals to those specific customer types when the lead hits their desk. If sales finds it difficult to close certain segments, marketing should know that and know to reconfigure. Everyone needs to know the organizational goals and work towards them. It’s all about communication and transparency.

5. Follow-through

The sales process doesn’t end with the sale. It ends when the customer sits back and decides how they feel about the purchase. If they’re satisfied, they visit again, they recommend you and they review you well. If they regret it, they try a competitor, they ask for a refund, they tie up customer support lines. Your marketing needs to be built to follow through to succeed long-term.

You can find out more about digital marketing and your options by contacting Monster Media today. Arrange a consultation and find out what growth-focused web development, social media management, and SEO can do for you.

Photo: Five by miamism licensed under Creative commons 2